Since 1888

HISTORY

1888

Kweekerij Moerheim

Kweekerij Moerheim is established on 15 March 1888 by Bonne Ruys (22 years). The name “Moerheim” refers to his elderly home in Dedemsvaart. In 1888, the popularity of perennials is growing and Moerheim becomes one of the largest growers in perennial plants.

Source: www.tuinenmienruys.nl

Bron: www.beeldbankavereest.nl | Huize Moerheim - Dedemsvaart
1904

Moerheim Catalogue 1938. Colour-plates (and cover) after paintings by Esther Niedermeier Bartning 1906 - 1987

Koninklijke Kweekerij Moerheim

In the year 1904, August 31, the Moerheim nursery was actually allowed to use the title of purveyor to the Royal Household. The nursery had made deliveries to the Royal Gardens of Soestdijk and Het Loo. So from now on they could call themselves “Koninklijke Kweekerij Moerheim” (Royal Nursery Moerheim)

Koninklijke Kweekerij Moerheim, Royal warrant of appointment
100 years later

Breeding Surfinia

Japan, 1987, Suntory®, a Japanese company famous for its whisky’s, beers and wines, decides to set up a flower division: Suntory® Flowers Ltd. The reason is their discovery of a new Petunia variety with great growing and flowering characteristics. Suntory® decides to plant the Petunias for test in a field next to the rose fields.

At the same time MNP flowers is busy making professional connections with foreign companies. Through these connections, they hear about the steps that Suntory® is taking into the horticultural market. MNP flowers sees potential in the new Petunia that they have created and soon the first conversations between MNP flowers and the breeders of Suntory® start.

Surfinia® testingfield Japan

Surfinia® testing fields in Japan
1988

Introduction of Surfinia Purple

MNP flowers pitches its European marketing plan for Surfinia® to Suntory® in Japan. MNP flowers receives the first Surfinia® cuttings from breeding to test and select in The Netherlands. The marketing plan is approved and the introduction of Surfinia® in Europe starts. Together, they introduce Surfinia® Purple: the first trailing Petunia produced from cuttings.

Surfinia® Girl

Surfinia® girl (8 years old)
1989

Big success

The result of the successful introduction of Surfinia® is a unique cooperation between Suntory® Flowers Ltd. and MNP flowers, in which MNP flowers obtaines the rights for all future products of Suntory® genetics in Europe, Middle-East and Africa.

Soon, Surfinia® becomes market leader in the trailing Petunia segment for many years. The rest is history!

Surfinia® Purple

Surfinia® Purple
1992

A million Surfinia’s sold

Other European licensees like Kientzler, Lazzeri, Boyard, Muller, Four Oaks and Hanson are welcomed into the world of Surfinia®. Surfinia® gets official plant breeder rights and they are planted at the Floriade in Zoetermeer (The Netherlands). At the end of this year more than a million Surfinia® are sold in Europe.
A real milestone.

Surfinia® in Amsterdam (The Netherlands)
1995

Million Bells & Tapien

After Surfinia®, other new innovations followed, such as Calibrachoa, sold under the brand name Million Bells®, and Verbena with trade names including Tapien®. These products have become widely accepted by all trade companies involved in annuals and bedding plants. Approximately 120 million plants of the Suntory varieties are sold throughout Europe every year.

1999

Senetti Family

Senetti® varieties thrive in low temperatures and provide high colour impact early in the season with up to 200 flowers per plant. Pericallis Senetti® are available in a wide range of vibrant colours including vivid blues, magentas, violets and stunning bicolours. The plants develop masses of large daisy-like flowers from early spring until summer and are best grown in 25 cm containers. When flowers start to fade, plants can be cut back to bloom again later in the season, extending consumer enjoyment.

2003

The Mandevilla revolution

In 2003 MNP flowers and Suntory Flowers Ltd. released a true revolution in the horticultural industry with Sundaville® Red, the first truly red Mandevilla, which has excellent branching and rich flowering. Sundaville® is a very strong plant for outdoor use in tubs and baskets. This Mandevilla needs very little water and provides a massive flower show all throughout the summer, making it a low-maintenance, user-friendly plant for every consumer. Sundaville® is therefore the No.1 Mandevilla (Dipladenia) on the horticultural market.

2008

Fashionably late with Surdiva

The Surdiva® collection is elegant, arty and always in style. The fan-shaped flowers on short terminal spikes are distinctive and classy with a hint of art deco. Surdiva® is a range of nicely coloured Scaevola, one of the most heat tolerant bedding plants in the world, which makes it suitable for low maintenance. It has a mounding, semi-trailing habit with manageable growth and shows super continuous flowering. Hence, the Surdiva collection is highly versatile and has a very wide range of uses: from groundcover to hanging basket, pots and balcony boxes.

2009

A new star is born

Princettia®, the compact Euphorbia pulcherrima range, is a premium gift that can be given all year round. Available in gorgeous shades of pink and bright white varieties, which make it the perfect present for occasions like Valentine’s Day, Mother’s Day and Christmas. Princettia® plants are naturally compact with excellent branching and will produce many intensely coloured bracts and dark green leaves. Its resistance to lower temperatures also make the Princettia® assortment perfect for outdoor use in every garden and on every balcony. Join in the Princettia® experience!

2010

Sales record of 65 million

More than 65 million Surfinia® are sold in Europe and all sales records are broken

2015

Bee Inspired

The original Beedance® range consists of compact bee & butterfly attracting Bidens with striking red and yellow colours. These strong and healthy plants are suitable for almost every climate and can be used as a patio plant, in balcony boxes, hanging baskets and as a bedding plant. There are two Beedance® varieties: Beedance® Painted Red and Beedance® Painted Yellow. Both of these are irresistible to bees and butterflies, creating biodiversity wherever they are planted. Because of its compact shape, Beedance® is easy to grow and therefore perfect for modern cultivation. It has a strong spreading and trailing habit, which makes it suitable for many situations, including borders and hanging baskets.

2017

First real orange Mandevilla

Here it is! The Sundaville® Apricot! The biggest revolution in the world of Mandevilla (Dipladenia) since we introduced the Sundaville® brand. We are talking about the first Classic Sundaville® with a beautiful and exiting new bright orange color, the Sundaville® Apricot!

Sundaville® Apricot has the same distinctive characteristics as the Sundaville® varieties from the Classic range. It has large, very long lasting, 9 cm apricot coloured flowers with a darker, orange-yellow heart. It boasts a good branching habit, blooms very early and flowers continuously. Sundaville® Apricot plants are best grown in 15 and 17 cm pots with support.

SUNDAVILLE® Apricot | World's No.1 Mandevilla (Dipladenia)

2019

30 years of cooperation

This year (2019) we celebrate 30 years of collaboration between Suntory® Flowers Ltd. and MNP flowers. This partnership can be described as a phenomenal success story. With many plant introductions to come over the next few years, you can be sure that we will keep surprising you with stunning and innovative varieties from which we will all benefit. Join us for the next 30 successful years!

Matchmaker Sunpuma®

The Sunpuma® collection is the ultimate flowernizer. Pink. Purple. Big or Small. It doesn’t matter which flower, Sunpuma® loves them all. The question is.. Do you dare to mix it up? Sunpuma® is a range of Ipomoea that grows easily, stays compact and is available early in the season. The plants are suitable for hanging baskets, balcony containers and as a bedding plant where they can be mixed easily with other plants or flowers. With their attractive, striking foliage, they turn every garden or balcony into an eye-catching spectacle.

2020

30 years Surfinia®

MNP flowers and Suntory Flowers Ltd. proudly celebrate the 30th anniversary of Surfinia®. What began as a real breakthrough to breed a perfect trailing Petunia from cuttings, has resulted in the best and most widely sold Petunia in the world. It is no coincidence that you will find trailing Surfinia’s® wherever you go. With its strong garden performance, spectacular free flowering habit and its superior weather tolerance, Surfinia® stands for quality that is still top-of-the-bill. Nowadays, the Surfinia® collection not only consists of these famous and classic trailing types, but also of very early trailing Petunias. By continuously innovating and improving the collection, it is ensured that Surfinia® will remain the world’s top favourite for many more years to come.

Supersized crispy Granvia

The Granvia®. collection puts a smile on your face right away when you touch it for the first, second and even third time. Granvia®. is a collection of Xerochrysum (Bracteantha) with very big and long lasting flowers and a unique ‘crispy’ structure that reminds you of thin and flimsy paper. There are multiple Bracteantha on the market, but the Granvia®. variety is stronger, has better branching and is earlier blooming. In addition, it is very easy to propagate and to grow and it has a strong garden performance.

future 2049